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Barry Shepherd

Barry oversees all strategic functions including sales, marketing and new business acquisition in Australasia. He manages the hospitality, venue, government and education sectors as well as all logistics manufacturing, financial direction and staff management.
Before joining SICO® in January 2015, Shepherd held a variety of senior management and enterprise account sales positions in the sporting and liquor industries. A proven sales leader and business innovator for companies ranging from St. George Illawarra Dragons Rugby League Football Club, Fosters Australia to Southcorp Wines Australia, he has implemented strategies to help organizations thrive in the growing, highly competitive South Pacific region of the global economy.