Bruce has been a member of the hospitality sales team since joining SICO® in 1994 with additional territory responsibilities added in 2015. His territory includes: California, Nevada, Oregon, Washington, Idaho, Montana, Utah, Arizona, New Mexico, Colorado, Wyoming, and internationally, Guam and Micronesia. Prior joining SICO®, he was with EDS Solutions and CINTAS Uniforms. Bruce has earned top sales awards in 15 of the last 21 years and a communications degree from Stephen Austin State University in Texas. Bruce is an active volunteer member of the San Diego Sheriff Search and Rescue Team.