Boss Magazine Profile

CEO Chris Wilson shares what makes SICO^® built to last: brand recognition. Imagine the cafeteria in your elementary school. For some of us it may be difficult to remember the details, but I doubt you could forget the bench seating you sat at day after day, swapping your food and giggling with your friends before recess. Although SICO isn’t specifically in the business of making memories, its products—quite possibly those tables you sat at some years ago—stand the test of time to be part of the backdrop of your school days, and many other milestones of your life. SICO^® is a third-generation family-owned company that has been creating and innovating many of the products used in daily life: from lunchroom tables from your youth to the stages, platforms, portable dance floor, and tables at your wedding, there’s a good chance you’ve crossed paths with these products before.