Memorable events are built in layers, not just layouts. Whether you’re hosting a corporate gala, a luxury wedding, or a high-profile product launch, every design detail influences how guests perceive your brand or event. One of the most effective yet often overlooked ways to elevate an event’s aesthetic and functionality is through the use of display towers.

Display towers add vertical impact, enhance organization, and offer endless creative possibilities for hospitality and catering professionals. With SICO®’s Mobile Display Towers, event organizers gain a versatile and stylish solution for showcasing products, décor, food, and beverages—all with easy mobility and exceptional craftsmanship.

Why Display Towers Are a Must-Have for Modern Event Design

At their core, mobile display towers are about combining functionality with visual appeal. They help transform open spaces into structured, engaging environments by adding dimension and flow. Whether used as bar backs, reception features, buffet enhancements, or decorative focal points, display towers create eye-catching visual layers that command attention.

Key advantages of SICO display towers include:

  • Maximized Space: Use vertical displays to make the most of compact areas.
  • Instant Elegance: Laminate or wood veneer finishes add sophistication to any setup.
  • Flexibility: Easily roll towers into place for different configurations or event phases.
  • Functionality: Each tower supports up to 150 lbs per shelf (68 kg), ensuring strength and stability during use.

Creative Ways to Use Display Towers in Event Spaces

By incorporating towers strategically, event designers can elevate both the visual experience and operational efficiency.

Food and Beverage Presentations

Create dramatic buffet stations or dessert displays by pairing towers with catering tables or mobile bars. Different tower configurations are perfect for showcasing plated dishes, charcuterie, or beverage service with easy access from all sides.

  • Buffet enhancement: Place display towers at each end of the serving line for symmetry and height variation.
  • Beverage pairing: Use towers as backbars to display bottles, glassware, or specialty cocktail ingredients.
  • Action stations: For interactive food experiences, towers can hold small plates, condiments, or décor accents.

Reception or Welcome Displays

First impressions matter. Place display towers at entrances or registration areas to showcase floral arrangements, signage, or branded materials. The sleek lines and professional finishes make them ideal for upscale corporate events or hospitality suites.

Product Showcases and Trade Shows

Highlight merchandise, awards, or promotional materials in a structured and eye-catching way. The open design allows for visibility from all angles, making them ideal for trade show display towers or retail events.

Bar Backs and Serving Support

When paired with mobile bars, display towers can serve as stylish and practical bar backs—ideal for holding bottles, mixers, and décor while keeping service areas organized.

Creative Ways to Use Display Towers in Event Spaces

Mobility and Efficiency for Event Professionals

One of the biggest advantages of SICO Mobile Display Towers is their effortless mobility. Each tower is equipped with 3-inch (8 cm) casters, making it easy to roll into position—whether you’re setting up in a ballroom, banquet hall, or conference center.

Even better, towers can be pre-staged in the back of house and rolled out fully stocked, reducing setup time and labor. This feature alone makes them invaluable for catering teams and venue managers who need flexibility under tight event schedules.

Material Quality and Craftsmanship

Every SICO tower is built to withstand the demands of hospitality and commercial use. The design incorporates laminate or wood veneer reversible shelves, which allow for easy reconfiguration between events, and powder-coated or stainless steel frames for durability and aesthetics.

These quality materials ensure the towers not only look exceptional but also perform flawlessly in high-traffic settings. Their durability and timeless design mean you can use them across multiple event types for years to come—maximizing ROI and minimizing replacement costs.

Integrating Display Towers Into Your Design Strategy

Incorporating food display towers into your event plan requires both creativity and practicality. Start by identifying where vertical visual elements will enhance balance and movement within the space. Combine towers of different heights to create layered focal points that draw the eye upward and provide visual rhythm across the room.

Design tips:

  • Mix sizes (36”, 48”, and 72”) for dynamic layouts.
  • Pair towers with mobile bars and buffet tables for cohesive stations.
  • Add branded signage or floral arrangements for personalization.
  • Use towers as modular design elements—flexible enough to adapt for future events.

How to Choose the Right Display Tower

How to Choose the Right Display Tower

Every event is different, and selecting the right SICO display tower starts with understanding your goals, venue, and setup needs.

1. Choose Your Configuration

Popular SICO display tower configurations include:

  • Barback: Ideal for beverage stations and mixology setups.
  • Reception: Perfect for entryway branding or check-in counters.
  • Pre-function: Great for cocktail hours or lounge areas.
  • Buffet or F&B Presentation: Adds elegance to food service layouts.

2. Select Size and Capacity

SICO towers are available in multiple sizes, from 36” to 74.5” tall, offering the right fit for every space. Each shelf can hold up to 150 lbs (68 kg), ensuring they’re both beautiful and practical for heavy items.

3. Pick the Color and Finish

  • Laminates: Choose from contemporary finishes like Designer White, Graphite Nebula, or Ebony Oxide for modern spaces.
  • Wood Veneers: Select from natural stains in oak or maple for warmth and timeless appeal.
  • Frame Finishes: Opt for brushed stainless steel or powder-coated finishes to match your event décor.

4. Consider Lighting and Accessories

Integrating lighting is one of the simplest ways to enhance display towers for retail or event use. Soft lighting can highlight products or décor while contributing to a refined atmosphere.

Why Event Professionals Choose SICO

For over 70 years, SICO has been a trusted partner to hospitality, education, and event professionals around the world. Our mobile display towers are engineered for performance, elegance, and efficiency—combining sleek design with industry-leading durability. From banquet halls and hotels to conference centers and catering venues, our display towers help transform ordinary spaces into unforgettable experiences.

SICO's full line of mobile display towers

Explore SICO’s full line of display towers to discover how you can elevate your next event with versatile, mobile, and beautifully crafted solutions.