Hospitality Sales Team

Adam is responsible for developing sales for the Hospitality Division and providing leadership to the Hospitality Sales team. Since joining SICO^® in 2004, Adam has been promoted from a Direct Marketing Sales Representative to Direct Marketing Sales Manager, to his current role as Hospitality Sales Manager – The Americas. Prior to joining SICO^®, Adam was Branch Manager at Apple One Employment and earned his degree from Austin Community College and Capella University in Minneapolis, MN.

Roberto’s territory includes Mexico, Latin America and South America. Roberto joined SICO^® in 2007 with more than 15 years experience in the hospitality industry specifically in this part of the Americas. His background includes business development positions at Interval International, Konica Minolta and Trendwest Resorts. Roberto is fluent in Spanish and earned his business administration degree from Universidad Nacional Autonoma de Mexico.

Bruce has been a member of the hospitality sales team since joining SICO^® in 1994 with additional territory responsibilities added in 2015. His territory includes: California, Nevada, Utah, Alaska, Hawaii and internationally, Guam and Micronesia. Prior joining SICO^®, he was with EDS Solutions and CINTAS Uniforms. Bruce has earned top sales awards in 15 of the last 21 years and a communications degree from Stephen Austin State University in Texas. Bruce is an active volunteer member of the San Diego Sheriff Search and Rescue Team.

A 30 year veteran of the Hospitality industry, Reid joined SICO^® in 2000, and is responsible for sales in Georgia, Florida, Louisiana, Mississippi, Alabama, Tennessee, Florida, and the Caribbean Islands. Reid’s experience includes sales roles at Nalco Diversified Technologies and Swissotel in Atlanta. He earned the Master Hotel Supplier certification with the American Hotel and Lodging Association. He is a graduate of the Georgia State University and resides in Atlanta, GA.

As an inside sales representative for the hospitality team since 2013, Kelli has responsibility for teaming with Sales Manager Reid Renouf to cover seven states in the Eastern U.S., and The Caribbean. She earned her degree in Physical Education and Health from Concordia University, St. Paul, MN, prior to being an Admissions Representative for a consortium of private educational institutions.

Monica supports the Leisure and Hospitality teams at SICO America. She comes to us with a combined background in marketing and retail with over 20 years of experience. In her previous role as a marketing coordinator, she managed communications for an international team of executives. As a native of Bogota, Colombia, she has studied business administration both in Bogota and the United States.