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Hospitality Sales Team

Whether you are looking for a portable stage, dance flooring, room service tables, luggage carts, folding tables, buffet stations and more, our experienced sales team is ready to assist.

Hospitality Sales Support

Adam McMahon
Hospitality Sales Manager - The Americas

Adam is responsible for developing sales for the Hospitality Division and providing leadership to the Hospitality Sales team. Since joining SICO® in 2004, Adam has been promoted from a Direct Marketing Sales Representative to Direct Marketing Sales Manager, to his current role as Hospitality Sales Manager – The Americas. Prior to joining SICO®, Adam was Branch Manager at Apple One Employment and earned his degree from Austin Community College and Capella University in Minneapolis, MN.

Roberto Ducloux – CMHS
Regional Sales Manager - Mexico, Latin & South America

Roberto’s territory includes Mexico, Latin America and South America. Roberto joined SICO® in 2007 with more than 15 years experience in the hospitality industry specifically in this part of the Americas. His background includes business development positions at Interval International, Konica Minolta and Trendwest Resorts. Roberto is fluent in Spanish and earned his business administration degree from Universidad Nacional Autonoma de Mexico.

Tom Guerrero
Sales Representative - Texas

Tom has been responsible for the Texas territory for over 25 years. Prior to SICO® he was Sales Manager for a commercial laundry equipment company. Tom has 34 years in the hospitality industry and has served in the military earning a U.S. Army Purple Heart and a Bronze Star.

Bruce Ireland – CMHS
Regional Sales Manager - Western U.S.

Bruce has been a member of the hospitality sales team since joining SICO® in 1994 with additional territory responsibilities added in 2015. His territory includes: California, Nevada, Utah, Alaska, Hawaii and internationally, Guam and Micronesia. Prior joining SICO®, he was with EDS Solutions and CINTAS Uniforms. Bruce has earned top sales awards in 15 of the last 21 years and a communications degree from Stephen Austin State University in Texas. Bruce is an active volunteer member of the San Diego Sheriff Search and Rescue Team.

Reid Renouf – CMHS
Regional Sales Manager - Eastern U.S. & The Caribbean

A 30 year veteran of the Hospitality industry, Reid joined SICO® in 2000, and is responsible for sales in Georgia, Florida, Louisiana, Mississippi, Alabama, Tennessee, Florida, and the Caribbean Islands. Reid’s experience includes sales roles at Nalco Diversified Technologies and Swissotel in Atlanta. He earned the Master Hotel Supplier certification with the American Hotel and Lodging Association. He is a graduate of the Georgia State University and resides in Atlanta, GA.

Kelli Hollingsworth
Inside Sales Representative - Eastern U.S. & The Caribbean

As an inside sales representative for the hospitality team since 2013, Kelli has responsibility for teaming with Sales Manager Reid Renouf to cover seven states in the Eastern U.S., and The Caribbean. She earned her degree in Physical Education and Health from Concordia University, St. Paul, MN, prior to being an Admissions Representative for a consortium of private educational institutions.

Alyssa Westergard
Order Coordinator

Supporting both the Hospitality and Leisure teams, Alyssa brings more than 10 years of customer service experience to SICO®.  Previously, Alyssa worked as a paralegal in a law firm managing the administrative details of the office. She also traveled with Cirque du Soleil in a merchandising and customer service role.   Alyssa earned degrees in Spanish and Liberal Arts from the University of Minnesota and Normandale Community College.