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Hospitality & Leisure Sales Team

Whether you are looking for a portable stage, dance flooring, room service tables, luggage carts, folding tables, buffet stations and more, our experienced sales team is ready to assist.

+44(0)1303 234 000

Joe Hoskins
Regional Sales Manager - Hospitality UK

Joe joined SICO® in November 2019 and will focus on hospitality in the UK working with major chains, distributors and independent hotel groups. Joe has a background in sales as well as the hospitality industry, working with one of the UK’s biggest restaurant chains. Joe is passionate about looking after his customers from the beginning to the end of their purchase and has a proven track record of delivering the highest levels of customer service.

Anna Goldman
Regional Sales Manager – Hospitality EU

Anna joined SICO® in September 2019. A Russian national who has lived and worked in Eastern Europe and Israel before moving to the UK.  Anna will be focused predominantly on Italy, Russia, Israel and Eastern Europe supporting our distributors and working with major chains and independent hotel groups.

Gaëtan Terra
Regional Sales Manager - Hospitality Europe

Gaëtan joined SICO® in autumn 2018. A French national who has worked in Germany and the Czech Republic before moving to the UK in 2010. Gaëtan will be focused on the Western European countries, predominantly France, Germany, Italy, Austria and Belgium, working with major chains, distributors and independent hotel groups.

Phillip Dolby
Regional Sales Manager Leisure UK and Europe

Phillip has worked with one of the leading Hospitality companies in South Africa for 14 years as their Hospitality Product Manager, where SICO was a core product range. Phillip has extensive knowledge of SICO products as well as the wider industry, servicing major hotel chains, management companies and major convention centers throughout Southern Africa. Phillip and his family have relocated to the UK where he has joined SICO Europe as their Regional Sales Manager for Leisure, this includes the UK and Europe. Phillip is also responsible for Hospitality and Leisure sales in Russia and former CIS countries.

Denise Etheridge
Sales Office Manager

Denise joined SICO in July 2018 as Sales Office Manager for the education and hospitality markets in the UK and Export.  Denise will also be heavily involved in marketing for SEL.  Previous roles include Contact Centre Manager and Telesales Manager within the food market, gaining sales and managerial experience over many years.  Denise studied at Canterbury Christchurch University as a mature student and obtained a LLB qualifying Law Degree.

Cesar de la Sierra
General Manager - Spain

Cesar de la Sierra is the General Manager for SICO España based in Madrid. He is responsible for all markets in the Spain and Portugal region. Cesar has been with SICO for nearly 20 years originally joining as finance manager before being promoted to general manager in 2004. With a background in sales and accounting, Cesar studied in the UK and achieved a degree in business administration.

Sandra White
Sales Coordinator

Sandra is SICO Europe’s sales coordinator for the education and hospitality markets for the UK and export. She joined SICO in 2008 and holds an NVQ in Customer Service. Sandra enjoys dealing with customers and promoting SICO products; “I feel passionately about SICO as it is a great and professional worldwide company.”

Cornelia Parker
Senior Sales Coordinator

Cornelia supports the export sales team in all aspects of their roles with a strong knowledge of export documentation, shipping, logistics and freight forwarding procedures. She joined SICO in April 2011 and holds a degree from the Hotel & Catering Business School – Hamburg. She has previously held positions in export administration for manufacturing and stationary companies. Cornelia is a befriender for Macmillan cancer support.